Sammy’s Birthday Bash is Back, Bigger and Better than Ever!

2 October, 2023

Every October Redheads everywhere await the return of the most sought-after show of the year, Sammy’s Cabo San Lucas Birthday Bash. Now the official honorary Ambassador of Los Cabos, Sammy will return to Baja to celebrate his 76th birthday in the grandest of fashion with three nights of show-stopping performances featuring his Billboard chart-topping group, The Circle at the legendary Cabo Wabo Cantina from Monday, Oct. 9 - Friday, Oct.14. 

But that’s not all. For the first time, Sammy’s award-winning spirits Sammy’s Beach Bar Rum, Sammy’s Beach Bar Cocktail Co. and Santo Spirits will celebrate across the country with Cabo-style Birthday Bash Tribute Parties. Held in Southern California, Las Vegas and Chicago, the parties will feature live performances by some of Sammy’s favorite tribute bands, Sammy’s spirits, including Santo Tequila, Sammy’s Beach Bar Rum and Sammy’s Beach Bar Cocktail Co.’ sparkling rum canned cocktails, and unrivaled Hagar-mania. Here’s the scoop on each party.

Cabo Wabo Beach Club (Southern California)

  • General Info. - Red Voodoo will perform live. Price of admission includes a complimentary queso-birria dish and a choice of two drinks from Sammy’s Beach Bar Cocktails, Red Rocker cocktails or house drinks.

  • Where - Cabo Wabo Beach Club, located inside of The Waterfront Beach Resort at 21100 Pacific Coast Hwy, Huntington Beach, CA, 92648

  • When - Monday, Oct. 9, 6 p.m. - 9 p.m. (PST)

  • Tickets - $76, available at the link here.

  • More information:

Cabo Wabo Cantina (Las Vegas)

  • General Info - Three Lock Box will perform live.  Attendees will indulge in signature cocktails featuring Sammy’s award-winning spirits as well as their signature menu items, both available for order throughout the event. 

  • Where - 3663 Las Vegas Blvd S., Las Vegas, NV 89109

  • When - Saturday, Oct. 14, 7:30 p.m. 9 (PST)

  • Tickets - Free entry for all. 

  • More information:

BaseCamp (Chicago)

  • General Info - Bad Motor Scooter will perform live. Redheads will enjoy exclusive giveaways, cocktail samplings and drink specials including cans of Sammy’s Beach Bar Cocktails for $5 each and even an exclusive birthday rum cocktail, Sammy’s Beach Blast. Made with Sammy’s Beach Bar Platinum Rum, Sammy’s Beach Bar Kola Spiced Rum, pineapple juice, orange juice, club soda and a drizzle of grenadine, the birthday libation will be priced at $7. 

  • Where? - 5750 Lakeside Dr, Lisle, IL 60532

  • When? - Saturday, Oct. 10, 7 p.m. (CST)

  • Tickets? - $10 cover at the door. 

  • More information is available at

Now entering its 33rd year, Sammy’s Cabo San Lucas Birthday Bash will bring friends, family and Redheads from around the world for a marathon of performances by Sammy and the all-stars of The Circle, including Hall of Famer and longtime bassist Michael Anthony, Grammy-winning drummer Jason Bonham and guitar virtuoso Vic Johnson

Year after year, the storied event draws massive industry names, the likes of which have included Van Halen, Kenny Chesney, Iggy Pop, Stevie Wonder, David Crosby, Bono, Bob Weir, Keith Urban, Ann & Nancy Wilson, Tommy Lee, James Hetfield, Lars Ulrich, Dave Grohl, Slash, John Entwistle, Toby Keith, John Mayer, Stephen Stills, Duff McKagan, Matt Sorum, Chris Isaak, Roger Taylor, Joan Jett, Adam Levine, Mick Jones, Emeril Lagasse, Jerry Cantrell, Chad Smith, Steve Jones, Hagar’s Santo Spirits business partner and friend Guy Fieri and many more. Check out an archive of photos from past Birthday Bashes linked here.


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